Wayflyer funding is designed for established businesses with a track record of revenue. To qualify for funding, your business must meet specific requirements related to your business model, revenue, operational history, and location. This article outlines all the eligibility criteria you need to apply.
Eligibility requirements:
To qualify for Wayflyer funding, your business must meet the following criteria:
Business model
You must sell physical products online, or be a retail business (e.g., restaurant, dental practice), software business (e.g., SaaS, digital products), or service provider (e.g., consulting services, repair services)
Revenue requirements
Your business must generate minimum average monthly revenue, which varies by currency. These average revenue thresholds must have been met for the preceding 6 months (at a minimum):
Currency | Minimum Monthly Revenue |
USD | $10,000 |
EUR | €10,000 |
GBP | £10,000 |
AUD | $20,000 |
CAD | $20,000 |
DKK | 75,000 kr. |
SEK | 100,000 kr |
Operational history
If you sell physical goods or are a software business (e.g., SaaS, digital products), your business must have been operating for at least 6 months
For all other business types (retail, services), your business must have been operating for at least 2 years
Country of incorporation
Your business must be incorporated in one of the following countries:
United States
Canada
United Kingdom
Australia
Ireland
Spain
The Netherlands
Belgium
Denmark
Germany
Sweden
*NOTE: Not all funding offerings are available to all countries we support, so we may not be able to offer funding to select business types incorporated in certain countries. If you are curious about eligibility for your business please reach out to [email protected].
Financial assessment
You must pass Wayflyer's financial assessment, which evaluates your company's cash flow, current and forecasted revenue, marketing spend, and overall company health
This assessment is also part of our anti-money laundering processes
How you can spend your funding:
We provide funding on the basis of marketing or inventory spending needs, but there are no specific restrictions on how you spend the money once it's in your bank account.
Common uses include:
Inventory purchases
Marketing campaigns (Facebook Ads, Google Ads, etc.)
Hiring staff
Expanding operations
Covering working capital gaps
Any other business growth needs.
The flexibility of cash funding means you can allocate it where your business needs it most.
Frequently Asked Questions:
Does Wayflyer provide funding to start a new business?
No. Wayflyer only provides funding to businesses that have been operating for a minimum of 6 months (for physical goods or software businesses) or 2 years (for retail and service businesses). We require established revenue history to generate funding offers.
Does Wayflyer fund dropshippers?
No. Wayflyer does not currently work with dropshippers and only provides funding to eCommerce companies that hold their own stock.
Can Wayflyer fund my business if I sell through multiple channels?
Yes. Many of our customers sell their products through multiple channels, including online stores, physical retail locations, and wholesale partnerships. As long as you meet the minimum revenue requirements and other eligibility criteria, multi-channel businesses are welcome.