When you set up a connection to your Google Ads account, it gives us permission to view and manage your AdWords campaigns.

Even though we ask for manage permissions, we only view the data from your Google Ads account. This is because Google Ads does not allow us to ask for read-only permission to view the data that we need without requesting manage permissions.

We’ll never make any changes to your Google Ads data.

We use the data we get from your Google Ads account to see how your company’s campaigns are performing and how they influence your sales.

This helps us to understand the return on investment you get from your advertising spend and informs our funding decision.