When you set up a connection to your Magento account, it gives us permission to manage your:
Stores
Sales
Why does Wayflyer ask for manage permissions for Magento?
Even though we ask for manage permissions, we only view the data from your Magento account. This is because Magento does not allow us to ask for read-only permission to view the data that we need without requesting manage permissions.
We’ll never make any changes to your Magento data.
We use this information - together with the data from your marketing platforms - to understand your company’s sales over time.
We’ll also look at what proportion of the people buying your products are new versus returning customers.
To do this, we access and store a very small amount of customer data - just their email address and country.
We use a technique called “salted-hash” to store your customers’ email addresses safely in a form where we cannot:
View the email address itself
Compare it to customer data from other Wayflyer merchants