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What does Wayflyer use my marketing and analytics data for?
What does Wayflyer use my marketing and analytics data for?
Updated over a week ago

Your marketing and analytics data helps us understand the return on your advertising investment, and gives us an insight into your brand’s performance.

This information helps us to build a picture of how your campaigns are performing, how customers are coming to your store, and how you’re achieving sales.

This information, together with your eCommerce data, forms an important part of our underwriting process.

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